Metro readers are car lovers. Despite living in cities, on average 69% of readers from Vancouver to Milan own a car, in a recent survey of Metro’s global reader panel, Metro Life Panel.
This crazy credit crunch isn’t putting us off – investing in motoring as nearly a third of us plan to buy a new car in the next 18 months. In fact Metro readers are an optimistic lot – 37% of us say that the economic situation hasn’t affected our decision to buy a car, even if a third are less likely to buy.
Metro readers love a new car, more than half bought their car brand new, and of those planning to buy a car will buy new.
We’re buying new cars but our priorities have changed. Before it was all about safety and CO2 emissions, now we’re more interested in costs. Metro motorists are thrifty: we care more about fuel consumption, price and value of a car, and less about whether it’s fast or made by a cool brand.
Metro readers are economical and eco-friendly. In US and Canada we drive SUVs, but fewer than 5% of the rest of us do.
With 23 million Metro readers worldwide, it’s good news for both economy and the environment!
