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Message from Metro CEO Per Mikael Jensen

PER MIKAEL JENSEN
CEO, METRO INTERNATIONAL
April 22, 2009 3:29 a.m.
       Text size          
To our readers,

We are the world’s largest newspaper and whatever we do can impact — every week — 37 million people on four continents.

There are things that only the world’s global newspaper can do. Go Green is a great example and Metro is proud to embrace such a huge cause.

And what is Metro doing to Go Green?

The philosophy behind the Metro business plan lends itself to be more green than its paid-for colleagues. Our aim is to reach as many readers as possible with the minimum amount of copies — as opposed to that of a paid-for newspaper, where the number of copies is the key, not readers.

We print our editions on recycled paper when we can — all of our southern European editions are printed on 100 per cent recycled paper — and when we can’t, we buy paper from special farms that use less water to grow their trees. We are the news in brief: It takes us fewer pages to bring you all the news you need to read. We turn down the AC and the heat; we put our lights on special timers so they shut off when they can’t detect motion.

Additionally, we’ve begun to explore cycling distribution and test pilot programs to increase our reach without printing more copies. 

In addition to our internal and corporate efforts to be greener, as a mass media outlet, Metro can use its powerful reach to pull together our readers’ will to be green into real action by providing resources, information and communities that encourage a greener world. And our readers are ready to Go Green from across Canada, to Santiago, to New York, to Prague; Metro will be the booster.

Today’s special edition is the first step.

Join us. Go Green with Metro and feel free to join the Facebook group of the same name.

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