SCION headed to Canada

The SCION xB will one of three models that will be available in Canada in 2010.

Published: October 29, 2008 1:56 a.m.

Last modified: October 29, 2008 2:03 a.m.

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Toyota Canada has announced the SCION brand is finally coming to Canada in 2010.

“Young Canadians have been telling us they want SCION, and now their desire is within reach. SCION is an authentic brand, created to mesh with youthful tastes and sensibilities, and we’re excited to expand our presence in Canada with new vehicles that offer a unique blend of flexibility, personalization, affordability and fuel efficiency,” said Larry Hutchinson, director of Toyota Canada Inc.

SCION attracted new customers to the Toyota family when the brand was launched in the United States in 2003.

SCION changed the purchase experience by allowing visitors to browse, investigate, research or just discover SCION entirely at their own pace through grassroots events and a highly interactive and constantly evolving website.

SCION will come to Canada with three vehicles:

• The SCION tC compact sport coupe combines style and fun in a five-seater hatchback, topped with a remarkable panorama moon roof;

• The SCION xD blends personality in a subcompact five-door hatchback;

• The SCION xB compact five-door hatchback delivers astounding spaciousness wrapped in a cubic cladding that’s game for urban adventure.

All SCION models are well equipped with a full range of features, from air conditioning and cruise control to serious audio systems with SCION Sound Processing.