Please litter.
That’s the message the provincial Department of Environment is sending to Nova Scotians in a new campaign.
Sounds crazy, doesn’t it? That’s what they think, too, and that’s the impact they want to have on anyone who will listen.
“Everyone knows this is wrong, so why is litter up?” environment department communications adviser Janet Lynn McNeil said.
“Litter has gone up 21 per cent from four years ago. Those numbers were really disappointing and shocking because people have been more environmentally friendly recently.”
That may even be part of the problem, she surmised.
“In terms of environmental issues, litter has fallen off the radar. We want to make sure people pay attention ... We are asking all Nova Scotians to pledge not to litter.”
That pledge can be taken at the website www.bestthingyoullneverdo.ca.
McNeil refers to the month-long campaign, which started Monday, as something “bold and innovative” for the Department of Environment.
“It’s really up to all of us to do something about it ... Sometimes we just need a friendly reminder. That is why we did the survey. It’s a call to action.”
The campaign will feature the radio spots across the province as well as large posters on bus shelters in areas with public transit.
