Life / Continuing Education

How to meet the high demand for web-based skills

Gaining key web skills through continuing education programs will help those seeking career advancement or a career shift


To provide key skills to professionals interested in career advancement or a career shift in the constantly evolving web-based fields Seneca College, within its Faculty of Continuing Education, offers programs as diverse as Web Optimization Analyst and Web Programming and Development, says the faculty’s chair.

“There is a demand for web-based skills in today’s economy, says Denis Gravelle. “We know this because Seneca has active program advisory committees comprised of employers in the field who provide insight on skills gaps in industry as well as employment trends. We also rely on local labour market data, employer engagement, participating in workforce development related committees and projects, and feedback from graduates.”

As a result, the Web Optimization Analyst program, says Gravelle, is targeted towards webmasters, marketing coordinators and those looking to transition their career into the field of web analytics and digital marketing measurement. These learners, he says, gain a solid understanding of what digital measurement means to a business and are also exposed to a variety of analytical tools.

“Upon successful completion of this program, students will have a broad understanding of Google Analytics, Google Adwords, Google Website Optimizer, SEO, online marketing, social media and strategies for advancing their career in Web analytics,” he says.

Meanwhile, Web Programming and Development is a program intended for students who already have a solid understanding of HTML/CSS and Web design but are seeking to add or update their employability skills.

“This program teaches the latest web programming languages that are high in demand for Web developers and Web designers to take their skills to the next level,” Gravelle says. 

While the two undertakings differ in content, they are similar in terms of delivery, says Gravelle. Courses for both are available on weeknights and weekends, facilitated in-person due to essential interactive lab components, feature extensive hands-on training and project based assessments, and are taught by faculty who work in their respective fields and bring real world examples to the classroom.

“Students enrolling in the programs also have access to Employment Ontario services where they will be supported by Seneca’s employment consultant in their job search,” Gravelle says.

More on