Canadians' wallets are going digital
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(Special) - As technology and payment options advance, Canadians' wallets increasingly are going digital.
One definition of the digital wallet — also known as an e-wallet — is a system that securely stores users' payment information and passwords for numerous payment methods and websites. By using a digital wallet, users can complete purchases easily and quickly with contactless communications technology.
Digital wallets can be used in conjunction with mobile payment systems that allow consumers to pay for purchases with their smartphones. They can also be used to store loyalty card information and digital coupons.
By storing all of a consumer's payment information securely and compactly, digital wallets largely eliminate the need to carry a physical wallet. Also, digital wallets are a potential boon to companies that collect consumer data. The more companies know about their customers' purchasing habits, the more effectively they can market to them. The downside for consumers can be a loss of privacy.
Recent studies show clearly that the trend to digital in virtually all areas of life and commerce is speeding up.
A survey from the Canadian Radio-television and Telecommunications Commission (CRTC) shows Canadians have a voracious hunger for the internet and data. The number of wireless subscriptions is growing, mobile data usage is up and Canadians are shelling out more money for more data and faster speeds from their home internet.
Another recent report from Accenture shows the trend toward mobile banking and payments is increasing, led primarily by generation Z (18-21 year olds).
"The CRTC data is not surprising since this is a continuing trend," Robert Vokes, managing director, financial services with Accenture Canada said in an interview. "Gen-Z's desire for instant gratification is driving this wave for ubiquity and connectivity. Today, speed is king."
The report found that 80 per cent of gen-Z would give up television for a day and, remarkably, 28 per cent said they would even give up friends or money to keep their mobile phone. Gen-Zers, who will make up 20 per cent of the population in just three years from now, are "naturally digital" and gravitate to mobile banking apps, with 69 per cent using them daily or weekly compared to just 17 per cent for baby boomers.
"Gen-Zers want their mobile wallets to think for them," the report says. "One example would be a wallet that automatically chooses the card that offers the best rewards or savings."
While this mobile gap between gen-Z and boomers is expected to widen in the future, 64 per cent of consumers plan to use a mobile wallet in 2020, up from 46 per cent today while 23 per cent of consumers would be willing to give up their mobile banking app for a digital wallet with all of their payments information in one place.
As gen-Z leads the mobile charge they interestingly have not abandoned traditional banking and payments methods and channels, including call centres and branches.
Gen-Zers are more likely than any other age group, including baby boomers, to visit a bank branch at least once a week, reflecting the fact that many gen-Z consumers are working at their first jobs, which tend to be cash based. Gen-Zers would prefer to manage their money on mobile devices but they still need branches to "digitize" their earnings.
While the move to digital is growing, gen-Z and other consumers still want human interaction in their finances and payment activities.
"It is a hybrid function," says Vokes. "There still is a place for human interaction but the model of how payment providers interact with the customer is changing. There has to be a confluence of forces that all come together at once (such as speed, convenience, rewards and human interaction) to produce a great customer experience."
Talbot Boggs is a Toronto-based business communications professional who has worked with national news organizations, magazines and corporations in the finance, retail, manufacturing and other industrial sectors.
Copyright 2018 Talbot Boggs
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