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Deck the halls with ugly Christmas sweaters

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Coloured lights, pompoms and sequins can be found all in one place this year: on an ugly Christmas sweater.

With a kiosk set up at Mill Woods Town Centre in Edmonton since Nov. 1, Holiday Rejects Apparel has what they consider the tackiest sweaters in the city.

“Some people like outrageous, and there’s some people who like a little more wintry, but for the most part I have been noticing a lot of people like the big knits,” said co-owner Adil Hooda, adding one of the ugliest sweaters in the booth is a red knit with furry green circles made to look like a Christmas tree. The Calgary store is at Northland Mall.

What began as an online store last year grew to become retail stores in Edmonton and Calgary this season, after Holiday Rejects Apparel realized people wanted to try on the tacky sweaters.

It’s a holiday trend quickly picking up speed, with many people already purchasing the sweaters for holiday parties or for family photos, said Hooda.

Starting at $30, the kiosk has sweaters and vests with most of the Christmas season classic characters, including one with a knitted reindeer and another with sequined nutcrackers.

“Everybody has their own Christmas sweater for them, it’s just a matter of digging through them, trying some on. It’s always a fun time selling people an ugly Christmas sweater,” said Hooda.

The holiday trend is so popular the group will be featured in the Dec. 11 edition of CBC’s TV show “Dragon's Den” with their colourful holiday clothing.

The stores are open until Dec. 31, and people can also purchase a sweater at holidayrejects.ca. The Edmonton store is located near Safeway in Mill Woods Town Centre and the Calgary store is at Northland Mall.

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