Alberta startup Stormboard looking to take collaboration tool to the next level
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Bringing the office whiteboard into the virtual realm in a way that actually works is the premise behind an Alberta startup that’s looking to expand with a pitch to some top tech executives and venture capitalists in Banff this week.
Stormboard founder and CEO Reg Cheramy described his product as a more “spatial” and “fun” version of Google Docs, allowing users to collaborate in real time regardless of where in the world they are and their level of technical expertise.
“It’s one minute to learn and five minutes to master,” he said. “Everyone sees a real-time view of the screen and can interact and add ideas and comment and vote.”
Cheramy initially targeted small and medium-sized businesses but soon discovered a market among large enterprises, too.
“Massive companies have a big problem, because they have distributed teams … that need to work together and collaborate, and people like to do that visually,” he said. “We have half of the Fortune 50 using our product right now.”
He now hopes to take that reach even further with a pitch at The Cloud Factory conference, taking place April 7-8 in Banff and counting top executives from PayPal, Microsoft, The New York Times, LinkedIn, and Harvard University, as well as Treasury Board President Tony Clement, among its guests.
Andrew Browne, development director with Startup Calgary, described the gathering as “Canada's largest cloud computing and big data conference.”