News / Calgary

Calgary-based Peeple app lets you rate ... other people

'I want character to be our new form of currency,' says CEO Julia Cordray

Julia Cordray is co-founder and CEO of Peeple. She said anyone with a phone number can be rated professionally, personally or romantically through the app. Those who wish to rate others cannot remain anonymous.

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Julia Cordray is co-founder and CEO of Peeple. She said anyone with a phone number can be rated professionally, personally or romantically through the app. Those who wish to rate others cannot remain anonymous.

Two Calgary women think they can shake up the world of social media with an app they are hoping to launch in November.

The app – called Peeple - will allow users to rate anyone professionally, personally or romantically.

Co-founder and CEO Julia Cordray said she and co-founder Nicole McCullough came up with the idea after McCullough was having trouble finding if a babysitter was reliable.

Cordray said many people are concerned about the ethics of the app, but she's not worried because all traces of anonymity are removed.

“We're setting the precedent for how it should be done,” said Cordray. “We're two empathetic female entrepreneurs – we made sure when we built it, we built it with the best features.”

Positive comments will be posted to an individual’s account immediately. Negative comments will be sent to the subject without going public. The two people will then have 48 hours to settle the dispute. If no compromise is reached, the negative comment will then go public and the subject can respond.

The founders have raised over $350,000 in startup capital. They plan to take their app to Silicon Valley once it launches.

Cordray said the plan is to monetize the app by eventually charging for searches. She said it will always be free to sign up, but users will eventually be limited to one free search per day.

“I want character to be our new form of currency,” she said.