Sticker campaign makes it easier to spot Calgary businesses
Developers hope to encourage local shopping
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Two Calgarians are making it easier to identify locally owned businesses – they say to simply ‘spot the dot.’
The dot in this case is a round window sticker the reads Made in Calgary. It’s the brainchild of Launch Calgary founders Travis Martin and Leighton Healey, who said their city is something worth being excited and proud of.
“Most Calgarians are also proud of Calgary and want to promote growth in the city,” said Martin. “We figured, if there’s a way we could encourage people to buy local and for entrepreneurs to be proud of their roots, it’s something people would enthusiastically adopt.”
The duo said a number of businesses are already jumping onboard, including stores within the Calgary-founded coffee shop chain Good Earth.
“A lot of people are really surprised to find out which businesses in their community were not a chain,” said Healey. “In fact, some of Calgary’s best businesses were started by people in their own neighbourhood.”
Re:Grub, a local burger and beer restaurant, was one of the first to sign on, and founder Jose Azares said it’s important to showcase local businesses.
“For every dollar we input into our local economy, that creates jobs that stay within the economy,” said Azares. “A recession like this is when we need money to stay in the local economy.”
For more information, including a map of local businesses with the Made in Calgary sticker, visit www.madeincalgary.org.