News / Calgary

Photo Buses flash onto Calgary streets

Hip Image adds seconds mobile photo booth

Jo Williams and Monique De St Croix spent the winter retrofitting a Boler trailer to complement their VW bus.

Jennifer Friesen / For Metro

Jo Williams and Monique De St Croix spent the winter retrofitting a Boler trailer to complement their VW bus.

A year after converting a vintage VW bus into a mobile photo booth, the co-owners of Hip Image have snapped up a new vehicle for their growing fleet.

They’re reeling in double the audience with an old Boler trailer they’ve revamped into a second mobile photo booth.

“They’re funky, they’re appealing, they’re like a piece of candy,” laughed co-owner Jo Williams.

And many patrons might just feel like a kid at a candy store, as when the buses pull up, they come with a bevy of hats, wigs, glasses, fake lips – horse heads – and even weirder stuff.

Aimed at creating a fun experience at events, a photo booth – even a mobile one – stands out in an era where a selfie is only a button click away.

Photographer and co-owner Monique De St Croix said it’s about the experience.

“The way that we have it set up is full of nostalgia and fun,” she said.

Jennifer Friesen / For Metro

St Croix and Williams often add their contagious excitement to anyone entering the vehicle, encouraging them to come up with a narrative for the three or four photos they’ll take.

For example, a the first photo a goat herder discovers he has lost his goats. In the second photo, he looks for the goats. In the third photo, he finds the goats. A simple story, to be sure, but when adding costume changes and only a precious few seconds between each photo – along with a vocal excitement from the hosts – it turns into a hectic but fun experience.

The pictures can also be branded with company logos and hashtags.

As mobile businesses continue to evolve and grow in the city, the pair said they see more vehicles in their future.

For more information, visit hipimage.ca.

More on Metronews.ca