News / Calgary

Company behind Keys Please launching rideshare service in October

Ride Please will launch first in Calgary before expanding to other cities

Ride Please will be launching Oct. 13. The city's newest TNC will be launched by the same company behind Keys Please - a designated driver service.

Courtesy Ride Please

Ride Please will be launching Oct. 13. The city's newest TNC will be launched by the same company behind Keys Please - a designated driver service.

Uber may be hinting that it’s coming back to the Calgary market, but a local business is also looking for a slice of the ridesharing pie.

The company behind Keys Please – The Driving Alternative Inc. – will be launching an app-based ride sharing service known as Ride Please.

While it was no secret the company was working on a ridesharing app, the official launch date has been set for Oct. 13.

“We’re rolling it out in Calgary,” said company spokeswoman Ginger Greenwood. “We’re locally owned and operated. We will probably do expansion to Edmonton and stuff like that, but we’re using Calgary as our testing ground.”

Greenwood said unlike other ride sharing services like Uber, Ride Please will have no price surging.

The company is trying to court steady drivers by offering what they claim will be higher compensation than other TNCs and paid insurance for full-time drivers.

They’re also trying to raise the bar in other areas, such as the age of its vehicles. Drivers’ cars can be no more than eight years old, instead of the usual 10. Drivers will need to be over the age of 25 with at least 10 years driving experience.

Dave Dick, president of The Driving Alternative Inc. said in a prepared statement that after 20 years of getting people home safely from a night out, they’re looking forward to this new angle on the business.

“We must continue to invest in where the customer is heading, and we’re prepared for what’s next,” he said.