Calgary Economic Development launches $1.1 million campaign to promote local commerce
Be Part of the Energy is aimed at changing the perception of Calgary amidst an economic downturn.
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Calgary Economic Development has launched a $1.1 million marketing campaign to change the perception of Calgary’s economy in the wake of the economic downturn.
The campaign, Be Part of the Energy, is sharing stories of companies that exemplify the city’s competitive business advantages, with the hope of attracting leaders and entrepreneurs from across Canada.
Mary Moran, president & CEO of Calgary Economic Development, said that the campaign is hoping to launch over 70 companies in the next two and a half years.
“Calgary is built on this great energy that the people have and we pull together,” said Moran. “We’re more than just the energy industry. We want the rest of the country to know that Calgary is a place for innovation in other industries.”
Tom Schmutz is a good example. He endeavoured to give pilots 100 per cent real-time data coverage in remote regions of the world, so he came to Calgary where he could find world-class engineers, scientists and Canada’s lowest corporate taxes for small business.
The City’s skilled workforce and readily available office space are a central part of the campaign, which will target a business audience by including ads in the Globe & Mail, National Post, and other Post Media newspapers.
The campaign has promoted business development since 2011 in an effort to revitalize and diversity the economy. The money was drawn from the $30 million Community Economic Resiliency Fund, which was established by City Council to support Calgary housing and economic development.