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Online Canadian startup using science to find users dream career

A new Canadian startup is taking the guesswork out of choosing your career and leaving it up to science. asks users a series of questions based on personality traits to match them with a certain career, similar to the science behind some online dating like eHarmony and

“The world is shifting into online dating and the idea is can we do the same thing with careers. Can we shift world online to finding careers in that way and we thought that taking a very similar approach would be a really good thing,” said founder and CEO Spencer Thompson.

Thompson says they treat the 550 careers on the site like people and try to match them to users based on the answers given to five core personality traits questions.

The science behind the site is based in psychometrics and was developed by Thompson and a group of five others, including a Harvard University professor with a PhD in Statistics.

There are 52 career genome on the website which help match people to their perfect career. Genome include talents like writing, oral communication and ability to work with your hands. On average, users answer approximately 80 questions and they can stop at any time to look at their top career matches. If they click a certain career, its takes the user to a separate page and assesses through charts and data why it was chosen for them.

Thompson, 21, came up with the idea after many of his friends were persuaded by parents and guidance councilors to follow particular paths out of high school.

“We are the first step, regardless of the state that you’re at. We kind of give you a grounding place and say this is who you are and we help you understand a lot more about your options,” said Thompson.

The website, which is run out of Vancouver, was launched one month ago and has gained approximately 10,000 members from around the world, with the highest traffic being from Spain. is planning on creating a ‘next step’ part of the website in March to help user determine how they can proceed with their career goals. Thompson says the website will remain free of ads and jobs listings.

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