Canadians try to cheer up Americans with #TellAmericaItsGreat campaign
A Toronto agency started a campaign to boost American self-esteem during the U.S. election.
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And now for something completely Canadian.
A Toronto-based creative agency called the Garden Collective has started up an online campaign to boost American self-esteem in the midst of a vicious presidential campaign.
The campaign, called #TellAmericaItsGreat, has been trending on Twitter since it was launched on Thursday with more than 100,000 shares. An accompanying video had more than 180,000 views on YouTube.
The title is a play on Republican presidential candidate Donald Trump’s campaign slogan, “Make America great again.”
According to the Garden’s blog, the digital pep talk is meant as a balm to the “pretty scary realities” and “tremendous amount of negativity” exposed by the campaign, which continues for another three weeks.
“We wanted to do something positive,” Walczak said.
The campaign notes that America has contributed to the world in music, movies, sports, science, technology, space travel, medicine, food, culture, shopping and social media.
The earnestness of the campaign is as Canadian as maple syrup.
“We know you’ve got some really big decisions to make,” one pep talker tells Americans in the video.
“You guys are going to get someone to Mars,” another booster adds.
Yet another fan tweeted: “America, you gave the world cherry Coke & the internet & the Golden Girls. Don’t let anyone tell you you’re not great.”
The campaign has garnered plenty of retweets and positive feedback.
One American from New England gushes: “Canada is that best friend who comes over on the worst day of your life to remind you why life’s still worth living. #TellAmericaItsGreat.”
And a Brit tried to squeeze in on the cyber-love, tweeting: “… you lot are the best cousins we could ask for. Awful bacon, but great films and teeth.”
However, at least one commentator in the U.S. wonders if there’s a little Canadian self-interest in the campaign.
Adweek hints that perhaps Canadians are a tad nervous about a flood of Americans north after the Nov. 8 election: “… It is almost as if Canada, after years of being ridiculed by the likes of South Park, is now — with its heartthrob Prime Minister Justin Trudeau, who likes to causally explain quantum computing — soothingly whispering to U.S. citizens, ‘No, no, really … if you elect an orange monster to your highest office, you really don’t need to flee to Canada … No, no, just stay in America … It really is great there.’”