News / Canada

CBC asks for $400M more in funding to go ad-free

The national broadcaster submitted the proposal to the federal government Monday.

The CBC has submitted a proposal for $400 million in federal funding to go ad free.

The Canadian Press

The CBC has submitted a proposal for $400 million in federal funding to go ad free.

The CBC is asking for an increase of roughly $400 million in government funding to go ad-free on all platforms.

A proposal paper posted to the national broadcaster’s website outlines how the CBC/Radio-Canada wants to follow the example of the BBC, Britain’s national broadcaster, and be fully funded by the federal government instead of partially relying on ad revenue.

The CBC “has always been funded at a per person level that is significantly lower than . . . almost all other comparable public broadcasters,” the paper notes, pointing out that the BBC receives $114 per citizen while the CBC only gets $34.

The paper proposes a $12 increase to bring the amount it receives from each Canadian to $46, a price it says is “still well below comparable countries.”

“The BBC offers a compelling example of how a strong, stable, well-funded public broadcaster can serve the interests of domestic audiences and diverse communities, support the global ambitions of its creative and cultural sectors, and provide a strong foundation for Britain’s creative economy,’ the paper says.

The report also cites the CBC’s ad-free broadcast of this summer’s Tragically Hip concert in Kingston as an example of “a compelling vision of what an ad-free public broadcaster provides Canadians.”

More to come