Edmonton community leagues hope to woo under-40 crowd
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Wanted: Community-minded, active Edmontonians who know their way around a grill, aged 18 to 40, looking to make a connection. Can be male or female, but must like fun.
If you fit this bill, the Edmonton Federation of Community Leagues wants to fix you up.
Michael Janz, EFCL marketing director, said three May “matchmaker” sessions are looking to attract a younger membership, in hopes of revitalizing city neighbourhoods.
The May 3, 17 and 31 meetings will give people over 18 a chance to learn about what their community leagues have to offer and connect with others from their area.
“It’s not just for families with young children interested in playing soccer,” said Janz.
Janz thinks the biggest hindrance to attracting a younger crowd is awareness.
“You might not know there are 110 outdoor ice rinks you can use as a member of a community league,” he noted.
Strathcona Centre Community League president Jeff Samsonow said after four years, he’s seen the winds of change in his organization.
“When I first joined there were not that many under 40,” he said, adding that has shifted.
He said he feels a community league should reflect residents in an area, and in his case, that includes people who live in apartments, like himself, as well as homeowners.
Among youthful approaches Samsonow has brought to the SCCL was upping its social media presence with Twitter and Facebook accounts.
The league also was involved with last year’s Ice on Whyte fest.
In your league
- To register for one of the EFCL events, to be held in West Meadowlark, Southwood and Strathcona Centre communities with representatives from leagues citywide, RSVP to Michael.email@example.com with your name and postal code.
- City community league volunteer opportunities require as little as five hours a month and membership is often free.
- For more information about the EFCL’s hundreds of leagues, visit efcl.org