News / Edmonton

Volunteers and generous pros make high-end Edmonton music video possible

A local director says his recent success rallying support for a large-scale music video shoot in Edmonton is telling of the city's passionate and capable film industry.

Despite employing a full-time crew of no more than 47 people, Justin Brunelle directed more than 250 people involved in the shoot.

"Edmonton is one of the only places in the country where we could have pulled that off," Brunelle said.

He explained how he paired volunteers with professionals to get the most out of all hands on deck. Without the volunteer commitment and pros Brunelle said worked at a reduced-rate, the shoot might have cost $100,000.

But he did it with a $20,000 budget.

"We aren't Vancouver, we aren't Toronto.. But (in those cities) nobody would have wanted work work on the reduced rate, and people here did," Brunelle said. "In Edmonton, with a lower budget, it is more feasible than doing that in bigger hubs."

The music video for Andrea Nixon's song, You Didn't Make Me, will be released Aug. 4 online, and be available on Telus Optic TV On Demand thereafter.

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