News / Edmonton

One-hour alcohol delivery app, Drizly, comes to Edmonton

The partnership with Alberta's Liquor Depot marks the American app's first expansion to Canada.

Drizly regional manager Matt Erley shows off some of the product on offer.

Kevin Tuong/For Metro

Drizly regional manager Matt Erley shows off some of the product on offer.

In Edmonton, where consumers already enjoy deliveries of hot pizza, couriered parcels and fresh flowers, an American company sees the final frontier of deliveries in a bottle.

That's right, booze.

Drizly, an American liquor-delivery app, goes live in the city Thursday.

The company has partnered with Alberta-based Liquor Depot, who will provide the inventory. Prices on the Drizly app or website will be the same as they are in Liquor Depot stores, but a $5 delivery fee will be charged regardless of your location or how much you order.

Matt Erley, Drizly’s west coast regional manager, said Drizly anticipates being able to fill most orders within an hour.

“Drizly is a technology company, so we give customers the ability to browse and buy alcohol in a new way,” Erly said. “It’s a new, improved way to shop for alcohol.”

Drivers (employed by Liquor Depot) will drop off orders and will be responsible for checking ID and making sure people are served responsibly.

For now, the service will be available from 2:30 - 9:30 p.m., because Erley said Drizly's usually busiest in the early evening.

“That fits well with where we see our demand curve happen in other markets," he said.

"The real-use case here is people getting off of work who don’t want to deal with traffic, they’re exhausted and they want to go home and use this instead."

Drizly's move into the Edmonton market is its first into Canada.

The American company, which currently operates in 18 cities in the U.S., chose the city because of the success of other service delivery apps like JUST EAT and Uber, Erley said.

Recent numbers from the Alberta Gaming and Liquor Commission suggest Edmonton could also be a thirsty market for such innovation.

In 2014-2015, Albertans consumed 380 million litres of alcohol, up 12 million litres from 2013-2014.

Erley added Edmonton is the headquarters for Liquor Depot, which means it may be a good base for expansion.

The service is currently offered anywhere within the Anthony Henday ring road, though Erley said they may expand based on demand.

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