Metro readership remains strong in Edmonton, grows nationally: survey
Metro Edmonton in a close battle with Sun for second-most read paper status, while national Metro readership hits nearly 1.7M.
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Metro Edmonton is in a neck-and-neck tie with the Edmonton Sun for the title of second most-read paper in the city, according to the latest quarterly readership survey from Vividata.
In Edmonton, Metro has 167,000 weekday print readers while the Sun has 170,000. The Edmonton Journal, also owned by Postmedia, has 242,000 weekday print readers.
“The plan for Metro is to continue to be a local voice,” said Sandy MacLeod, chief operating officer for print for the Star Media Group. “Local people, local faces, local events. To be real to the city that we’re in.”
Across the country, Metro has 1.68 million daily print readers. It is the No. 3 most-read print paper in Vancouver, Calgary and Edmonton; the No. 2 paper in Ottawa, Winnipeg and Toronto and is now the No. 1 paper in Halifax.
Cathrin Bradbury, Metro’s vice-president and editor-in-chief, said Metro is well placed to be the voice of Canada’s urban centres.
“Metro is in the right place at the right time: we’re young, we’re local, we’re people-driven, we’re optimistic,” she said. “We’re a paper that tackles issues that people in cities care about, and looks for solutions.”
Tim Querengesser, Metro Edmonton's managing editor, said he's encouraged by the results.
"The numbers continue to tell the story of Edmonton's desire for an independent, urban, story-driven voice," he said. "Our team of reporters is focusing on issues affecting a city in transition from small to big. They're celebrating the wins and asking where we can improve.
"In future, we're going to keep telling the stories others aren't, and our reporters will continue being members of this community who speak fluently about the stakes for all of us."
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