In pictures: Boutique hotel for millennials gets ready to open in Ice District
Old Grand Hotel becoming remodeled Crash Hotel.
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The Crash Hotel opening up across the street from Rogers Place isn’t your parents’ hotel—and according to the owners, that’s exactly the point.
“In the new age of millennials and Gen Xers, they want to feel connected to people and that’s what this is all about,” said Jon Sharun of Venexo Capital, one of the partners.
Meaning? A hotel that is as much about the communal space as it is about the rooms.
On Thursday the last coats of varnish were being painted on the large wooden bar that will soon offer coffee in the morning and cocktails at night. Padded seating in the café was in the final stages of installation.
Sharun pointed to wires sticking out of the floor that will soon connect to plug-ins at communal tables for people to sit with their phones or computers.
The café also connects to Denizen Hall, so people will be able to go back and forth.
“We want to bring the community experience down into the lobby, it’s not a case where everyone goes up to their room and watches TV,” he said.
The rooms are also a nod to a more price-conscious generation. Some have bunk beds and a shared bathroom, though there are also suites with a window looking out at Rogers Place.
Notably, each has its own theme: one has a wall made entirely out of audio speakers, another out of vintage suitcases. One has a sprawling octopus painted above the bed, another “Pugs, not Drugs,” alongside a picture of a frowning dog. Yet another has two blank walls for people at an opening party to draw on.
Sharun said that as excited as they are to be next door to the shiny new arena, they looked to the past for décor inspiration.
“We wanted to go against the grain, and not knock the building down and build a glass tower,” he said. “It’s from 1904, so there’s more than a 100 year history here,” he said.
Renovations have been extensive—they’re focusing on only 25 rooms so far—but Sharun said they’ve kept as much of the historic bones of the building as possible. Meaning the old heaters, the original doors and some of the panelling
“We’ve had a vision for this right from the beginning, and we’re really excited for this to come to fruition,” he said.
The hotel plans to have its first set of rooms, starting at about $100 a night, available for New Year’s Eve.