Sharing love the write way: Halifax Paper Hearts designs LGBTQ, diverse cards
Owner of new Halifax company inspired to create her own cards when she couldn’t find one for a lesbian couple
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A new Halifax company is helping to spread the love of couples and families usually left out of the greeting card aisle.
Last October, Stefanie MacDonald was in Calgary to celebrate the wedding of an aunt who was marrying her female partner.
When hunting for a “cute and quirky” design, MacDonald said she became more and more frustrated as she scanned the shelves to see only cards directed at a bride and groom.
“I started to think ‘I wonder how this feels on a day-to-day basis to go looking for special messages to share and not being able to find them,’ ” MacDonald said Thursday.
Once she got back to Halifax, MacDonald created her own digital card for the women, showing two grey-haired ladies with the words, “let’s grow old together” and a heart, which MacDonald said they loved.
With that, MacDonald said she was inspired to turn her love of art and helping others say what they feel into Halifax Paper Hearts with her partner, Lucas Rowe, which is based out of their Fairview home.
The “Love” collection doesn’t differentiate between LGBTQ or straight designs, MacDonald said, and features cards depicting “hers and hers” towels, “his and his” toothbrushes in a shades of blue, and simply peanut butter and jam toast saying, “we’re better together.”
MacDonald also has a fairytale line in the works, with cards showing two princesses and the line, “they lived happily ever after.”
“We’ve been told that classic story over and over again that this is the way it is, the prince meets the princess … and they live happily ever after,” MacDonald said.
“I just wanted to give an opportunity for other people to experience that for themselves.”
Paper Hearts launches in retail stores such as Biscuit and Duly Noted in Halifax, as well as others across the province in September, but MacDonald said she’s already “overwhelmed” by the positive feedback she’s had from people requesting cards through the website.
Besides keeping traditional mail alive, which MacDonald said always gives someone a warmer feeling than a text, she’s excited to create custom cards for trans, non-binary couples or families looking to celebrate adoption.
“For me love is love and there’s no greater feeling than the feeling of connection and belonging,” MacDonald said.
“(We want) everyone to be able to express love because at the end of the day it just makes you feel good.”