News / London

Running Londoners from here to there

A local entrepreneur is doing his part to make London’s downtown feel a bit more big city.

Two lime green rickshaws — wheeled carts pulled by a runner — have been zooming through the city, picking up pedestrians for short rides.

“Some people look at it as a novelty, but then they realize it’s not expensive,” RollerAd Media owner Aaron Pickup, 35, said about the people movers.

For as little as $3 a pop, up to three people can catch a life from point A to point B.

“You get to run around, get a great tan, and then get paid for it,” said driver Norman

Hodgkinson, a 20-year-old Fanshawe College student. “It’s great.”

Pickup, an elementary school teacher, started RollerAd after realizing there was an unfulfilled niche in the local advertising market. The business is nearing its three-year anniversary, with rickshaws the newest vehicle in its fleet.

Bicycles towing ad-clad trailers are the company’s standby.

Along with Hodgkinson, RollerAd employs two full-time and three on-call rickshaw runners, including former London Knights player Jake Worrad.

Territory covered 

— Oxford to York

—Richmond to Wellington

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