Local donors quadruple expectations after less than six months
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Londoners Twee Brown and Susan Nickle set out with a simple goal last fall: Find 100 women willing to open their hearts and cheque books for local charities.
They got four times that — and counting.
“There’s something about London that (has made) this really strike a chord, “ Nickle, 44, said. “It’s the size of our city, it’s the high level of commitment to raising awareness about and supporting local causes.”
Nickle was inspired to create the London chapter of 100 Women Who Care after hearing about the inaugural meeting of Toronto’s group. Bringing Brown on board as a co-founder, the women were off to the races in a matter of weeks.
“We were confident we (would be) able to get 100 women. We were hopeful we would get 150,” Brown, 40, said. “By the first meeting, we had 307 members.”
Since that October meeting, the group has donated a combined $68,000 to two London non-profits and raised awareness about many more charities operating in their backyards.
Plus, “we’re getting a new member every two or three days,” brown said.
Word about the group’s power is spreading around the globe, Nickle said. When it started, London was the second Canadian chapter of 100 Women Who Care.
Now groups are springing up across Ontario, being planned in Halifax and inquiries have come from as far away as Australia.
The “momentum,” as Brown calls it, can be attributed to Londoners’ overall approach to giving.
“Part of the success, I think, is the attitude and the charitable sort of philosophy of people here in London,” she said. “It speaks very highly for Londoners and how much they want to give back to their community.”
How it works
- Each person who joins 100 Women Who Care signs a commitment to donate a combined $400 a year to four different charities.
- The group meets quarterly and members drop the name of a charity they would like to see helped into a hat.
- Three charities are chosen at random and a person who suggested it makes a presentation.
- After the presentations, the group votes. Members then write $100 cheques to the charity that comes out on top.
- To learn more, visit 100womenlondon.com.