New radio station puts Jump into your mornings
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Those who spent the last 18 weeks listening to soothing nature sounds taking over the airwaves of 106.9 FM got a rude awakening Monday when Jump FM launched its new city radio station.
The new station didn’t ease morning commuters into its playlist, no, it took them straight into club mode, opening with hardcore Electronic Dance Music song Animals by Martin Garrix. The booty-shaking mode continued with Katy Perry’s Dark Horse and later dropped the Veldt by Canadian electro selector Deadmau5.
“We play music that people actually want to hear,” said morning jockey Jay Hat, rolling through his inaugural playlist. “If it’s a hit, we are going to play it.”
Jump is a departure from 106.9’s former vibe – the Bear, which was a dedicated classic rock station. Hat said the new station is a 180-degree turn, playing everything from the poppy tunes of Lady Gaga to the more indie stuff from artists like Lorde and even some hardcore rap like 50 Cent.
What Hat is really excited about is the 90-minute blocks of pure music – no filler or commercials or old dudes ranting about Tim Horton’s coffee being too sweet.
“It’s not about the jocks or the show or anything like that,” said Hat. “It’s about the music here, which is different. It’s non-traditional radio.”