News / Ottawa

Study done on Canada Day in Ottawa finds (surprise!) that people love Canada Day in Ottawa

The Department og Canadian Heritage commissioned the $30,000 survey to get feedback on Canada Day celebrations.

Thousands of people braved rain showers to celebrate Canada Day on Parliament Hill in Ottawa, Wednesday, July 1, 2015.


Thousands of people braved rain showers to celebrate Canada Day on Parliament Hill in Ottawa, Wednesday, July 1, 2015.

Enjoying downtown Ottawa on Canada Day takes a certain mentality: you have to be ready to battle crowds, wait in lines and overpay for things.

But the government-run celebrations on Parliament Hill are free and pretty much the same every year. There are speeches, Canadian music acts and patriotic programming. If you know what to expect, you will probably enjoy yourself.

So how did everyone enjoy the party this year? Well, the federal government commissioned a “satisfaction survey” to find out.

As it turns out – surprise! – almost everyone loved it.

Nearly nine in 10 respondents to the survey – 86 per cent – said they were "satisfied" with Canada Day festivities in 2015.

The department commissioned the $30,000 survey to measure audience satisfaction of Canada Day programming, “as well as create necessary data to find and maintain financial sponsors for the program.”

Quorus Consulting Group conducted the survey by approaching 2,054 people at the three celebration sites: Parliament Hill, Major’s Hill park and Jacques Cartier Park to recruit them for the survey.

Of that group, 409 completed an online survey later in the month.

The survey also hinted at some of the economic impact that Canada Day celebrations have in the region. Respondents spent an average of nearly $340 on Canada Day-related expenses.

Two of five of the respondents – 41 per cent – were visiting from out of town, for an average of four nights.

Most respondents agreed with several statements about the impact Canada Day celebrations had on them: 80 per cent agreed it helped them “appreciate their country,” 78 per cent said it was “a great occasion to celebrate nationhood,” 74 per cent said it made them prouder to be Canadian. Two-thirds said the celebration was “inspiring.”

Respondents also mentioned certain highlights unprompted. Nineteen per cent mentioned the fireworks and 16 per cent mentioned the musical acts.

There were, however, areas for improvement.

Nearly 30 per cent of respondents suggested improving the activities, such as getting more varied and bigger-name musical acts. And 20 per cent suggested better crowd control, general cleanlinesss and transportation.

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