News / Regina

Saskatchewan family business recognized with Young Entrepreneur Award

A Moose Jaw-based print media design and marketing company has beaten businesses from across Canada to win $100,000 and take the title of the BDC Young Entrepreneur.

Joel Pinel and his business, WOW Factor Media, were able to rally support from Saskatchewan and beyond to get the votes needed to stand out in this year’s edition of the annual competition.

“Population-wise, we were definitely at a disadvantage, but heart-wise we weren’t,” Pinel said on Monday, adding that people in the province really supported their bid.

“So many people just took ownership and went out of their way – up and beyond to help us get votes.”

WOW Factor Media represented Saskatchewan in the BDC Young Entrepreneur Award competition, which began as a provincial contest with one company winning to represent the province nationally.

The company will use the $100,000 award to purchase equipment for manufacturing directional and custom-built signage to add to its print business, which ranges from building wraps to posters.

But the award is about more than the money to Pinel.

“To be recognized by the BDC for all of Canada is huge for us, on a whole lot of levels,” said Pinel. “It helps the resume and gives us a lot of credibility, and the money itself is going to accelerate for sure.”

Pinel runs the business with five partners – his wife, his two sisters and their spouses – who are all between the ages of 22 and 30. He says their enthusiam helps their business stand out.

“We have fun doing it,” Pinel said, “and I think it rubs off on our clients when they see our energy and positiveness that our whole team has.”

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