News / Saskatoon

Day Job Doc casts its lens on tech-startup world at Saskatoon screening

Behind every successful tech startup is gruelling hard work.

The makers of Day Job Doc, which the University of Saskatchewan's Wilson Centre is presenting at the Roxy Theatre on Dec. 27, understand this well.

“It was like an extension of ourselves,” says director David Chan. “It was easy for us to brainstorm the theme and execute it because we were experiencing it.”

Chan is a member of the entrepreneurial Fidelity Format production studio.

 David Chan, director of Day Job Doc.

David Chan, director of Day Job Doc.

For Day Job, the team gained access to Toronto’s Extreme Startups accelerator in the fall of 2012. The intensive 12-week program gives successful applicants the tools they need to take their ideas to the next level.

“We wanted to show what goes on that most people don’t see in order for most companies to even get to that point,” said Chan. “We thought showing the struggle and the trials that people go through was a story worth telling.”

He added that with this generation growing up at their computers, many young people are looking to create something new online. However, the failure rate is high.

“The barrier to entry is almost nothing. It’s more (about) your dedication and commitment and perseverance,” said Chan.

Jayesh Parmar

 Jayesh Parmar in a still from Day Job Doc.

Jayesh Parmar in a still from Day Job Doc.

One of the subjects of the film who exemplifies those qualities is Jayesh Parmar of Saskatoon, who will be speaking at the local screening. He is the CEO and co-founder of Picatic, a website that allows event organizers to set their own ticket prices and crowdfund resources.

"It’s really a roller-coaster experience to go out there and do this," Parmar said.

The company now has its head office in Vancouver and a global user base, but he is thankful to have started in Saskatchewan back in 2009 as he had the opportunity to find early adopters and a willing test market.

Parmar said being featured in the movie allowed him to call attention to some of the innovations happening in his home province.

“There is a lot of potential talent in Saskatchewan, just sometimes the road map to get there isn’t clear,” he said. “I’m going to do whatever it takes to pass this on.”

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