News / Saskatoon

New campaign rallying support for poverty reduction plan in Saskatchewan

A new campaign is aimed at giving Saskatchewan some perspective on the cost of poverty — the $3.8 billion that its organizers claim is spent in the province on the issue every year.

And the Poverty Costs campaign wants the public to voice support for a legislated strategy to deal with it.

“A poverty reduction plan would build on those efforts and would tie them together," said Alison Robertson, community development director with the Saskatoon Food Bank and Learning Centre, one of the project’s partners.

“On a provincial level, a lot of the work is already underway.”

Launched on Monday in Saskatoon at Station 20 West and running until March 15, the campaign will hold events to push for a comprehensive plan in Saskatchewan.

Equipped with stories and statistics, organizers want the public to spread the word through social media and to sign a letter urging the provincial government to get on board.

Cory Neudorf, chief medical health officer with the Saskatoon Health Region, said the project is "vital" because poverty significantly affects health.

“What we’re finding is that health-care costs are growing at an unsustainable level," Neudorf said, "and we simply can’t afford to keep putting Band-Aids on as solutions.”

Saskatoon police are supporting the effort, which is organized, as well, by the Saskatoon Anti-Poverty Coalition, the Upstream think-tank and the Unite Digital Marketing Co-op.

For more information about the campaign visit povertycosts.ca.

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