Toronto restaurants bite back at U.S. delivery company Favour
Several prominent Toronto restaurant owners angry with an “arrogant” U.S.-based food delivery company, after it put their menus on its app without the restaurants owners’ permission.
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Several prominent Toronto restaurants have cut ties with an “arrogant” U.S.-based food delivery company, after it put their menus on its app without permission.
When courier company Favour launched in Toronto in August, it announced it would be delivering food from popular local restaurants — specifically naming Khao San Road, Burrito Boyz, and Pizzeria Libretto.
When Khao San Road owner Monte Wan found out his restaurant was named-dropped in Favour’s press release, he had never heard of the company.
“They had zero contact with me prior to launching,” he said.
When he looked on the app, he found his menu, but the prices were inflated. Curries that cost $15 were listed at $17.
“You are ripping of my customers and using my name to do it. I was very unhappy,” Wan said.
Wan took to Twitter last week, accusing Favour of “leveraging others’ popularity” and adding “r[idiculous] markups” to his food.
Favour responded, claiming the price issue had been “an honest mistake.”
Wan asked Favour to take down his menu and said he won’t accept any deliveries from Favour “due to their arrogant” management.
The move sparked a social media pile-on , as other restaurants, including Pizzeria Libretto and Porchetta and Co., quickly condemned Favour and asked for their menus to be removed from the app.
Keith Duncan, Favour’s senior vice president of sales, explained the company had added the restaurants menus to its app in order to attract customers.
“It is about building supply and demand in the marketplace, and making sure that we actually have consumers using our app,” he said. “We were just using content we found using services like Yelp, to find some of the key merchants in the marketplace that consumers potentially would be interested in.”
Duncan said the company did the same thing in all 13 American cities in launched in, and never had a problem.
Toronto has several food-delivery companies that partner with the restaurants in different ways. Some restaurants will typically choose to go with a few online ordering and delivery companies, but it is usually the restaurant's choice.
In a previous interview with Metro, Favour co-founder Ben Doherty said the company had chosen to partner with the three restaurants because they don’t currently offer delivery.
He didn’t mention that there was, in fact, no partnership.
Duncan said Doherty must have misunderstood the question, and wouldn’t have intentionally misled anyone.