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Love Lettering group spreads sweet nothings across Toronto

"It's really easy to complain about our city. But as soon as you see one good thing, chances are you'll see a whole bunch more."

Love Lettering founder Lindsay Ziel-Vogel is recruiting people to write love letters to Toronto.

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Love Lettering founder Lindsay Ziel-Vogel is recruiting people to write love letters to Toronto.

Valentine’s Day is still months away, but for a group of letter-writing Torontonians, love is in the air – and on the page.

Known as the Love Lettering project, the group is embarking on a campaign to blanket the city in love letters – and they’re asking the public to join them.

Starting Sept. 27, the group will be gathering in Trinity Bellwoods Park to pen love letters to Toronto before distributing them across the city. If you’re lucky, you may just find a letter on your doorstep or stuck between the spokes of your bicycle.

“There’s something about sending out love letters and not knowing who is going to read them,” said Love Lettering founder Lindsay Zier-Vogel.

Zier-Vogel started the Love Lettering project more than 10 years ago when she and her friends gathered one day to write poetry in Trinity Bellwoods. 

Over the years, she’s slowly grown the program’s reach, organizing events where children and adults write – and send – letters about the people, places and things that matter to them.

“It’s so much fun,” she said. “It gets people to think about what they love about the city and the communities they live in.”

Zier-Vogel likes to think of the project as an antidote to the complaining Torontonians do. In fact, many who’ve taken part in Love Lettering events say they hate Toronto, but then turn around and produce “some of the nicest letters,” she said.

“It’s really easy to complain about our city, “ she said. “But as soon as you see one good thing, chances are you’ll see a whole bunch more.”

Correction: An earlier version of this story mispelled Lindsay Zier-Vogel's name. Metro regrets the error.

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