Study shows few Parkdale shoppers arrive by car
A survey conducted by Cycle Toronto’s Ward 14 Advocacy Group found 72 per cent of shoppers in Parkdale arrived on either two feet or two wheels.
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A new study shows the local economy in Parkdale isn’t being driven by drivers.
Cycle Toronto’s Ward 14 Advocacy Group recently surveyed nearly 700 shoppers in the West Queen West neighbourhood and found only four per cent arrived by car.
“I was blown away. It was much lower than I thought it would be,” said Cycle Toronto member Laura Pin, who spearheaded the survey.
Pin said 53 per cent of shoppers arrived in Parkdale on foot, while 19 per cent biked.
The survey comes as the city is debates installing bike lanes on Bloor Street, and Pin believes the findings help counter the notion local businesses rely on vehicle traffic and on-street parking.
“I think it really underlines the importance of cycling and pedestrian amenities in terms of attracting customers for local business,” she said.
Those arriving on two feet or two wheels also spent more on average than drivers. The study found 58 per cent of cyclists and pedestrians spend more than $100 a month in Parkdale, compared to 37 per cent of drivers.
The results were a surprise to business owners in Parkdale, Pin said.
“Most of the merchants we surveyed estimated that 25 per cent of their customers were driving,” she said. “But that’s not the case at all.”