RideCo looks to fill Kitchener-Waterloo to Toronto transit gap
Co-founder said the ridesharing program came out of frustration with limited GO train options.
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Prem Gururajan knows there aren’t a lot of options for getting from Kitchener-Waterloo to Toronto.
The tech entrepreneur travels frequently from his home in the region for meetings, but each time faces agonizing hours spent in traffic, or catching one of just a handful of GO trains that run daily along the increasingly busy corridor.
“If we had all-day go service, like Oakville and those places have, then that would be great, but it doesn’t exist and it’s going to be probably many years in the future in terms of it becoming a reality,” he said.
With the lack of transit options facing both commuters and professionals in Kitchener-Waterloo’s booming tech industry, Gururajan’s start-up tech company RideCO is stepping up to fill the void.
It’s has been offering rideshares in the region since March, with about 2,500 users, and plans to launch a new ridesharing service from KW to Toronto later this month.
“It was born out of necessity,” said Gururajan.
The province has pledged to add two more morning and afternoon GO trains to the four that currently run along the route this fall. They’ve also committed to eventually running all-day two way service. But there’s no timeline for that.
Gururajan said there are more and more people going between the two cities two or three times a week, he estimates in the thousands.
RideCO’s service is probably out of reach for most daily commuters at $39 to $45 per ride, but Gururajan said he hopes to drop the price if enough users sign on.