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Watch: Toronto keeps Polar Bear Dip tradition alive using social media

Using the #DareToDip hashtag, dedicated Polar Bear dippers are putting their own spin on the annual plunge after icy waters forced them onto land.

After frigid temperatures forced organizers to cancel the 13th annual New Year's Day Polar Bear Dip in Toronto, a few brave souls took matters into their own hands.

Facebook@ Toronto Polar Bear Club/ ‎Sarah Pantusa

After frigid temperatures forced organizers to cancel the 13th annual New Year's Day Polar Bear Dip in Toronto, a few brave souls took matters into their own hands.

The main event may have been cancelled, but as far as these dedicated Toronto Polar Bear dippers were concerned, it was game on.

Brave souls heeded the organization's call to “go your own way” Monday after safety concerns and ice cancelled the non-profit Polar Bear Club’s tradition of running into the water off Sunnyside Beach on Jan. 1.

The dip draws about 600 people each year and raises money for Boost Child & Youth Advocacy Centre, a Toronto charity working to eliminate child abuse and support victims. The organization is still accepting donations despite the cancellation, according to its website

The Polar Bear Club is looking into running the full event at a later date.

But, in the meantime, people are being encouraged to keep the spirit alive and post videos to social media with the hashtag #daretodip.

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