News / Toronto

Watch: Toronto Public Health launches animated web series about the life of condoms

The web series, Life In The Bowl, features condom characters living, dancing, and making each other over as they wait to be used.

A scene from Life In The Bowl, featuring two condoms discussing outfit options.

Toronto Public Health / YouTube

A scene from Life In The Bowl, featuring two condoms discussing outfit options.

Ever wonder what condoms talk about while they're waiting to be used?

Wonder no more, thanks to Toronto Public Health. The agency has released a web series chronicling the lives of animated condom characters sitting in a bowl atop a health clinic reception desk.

Life in the Bowl arrives in time for the launch of the agency's annual free condom campaign.

"We're excited to launch this new campaign that targets youth and is intended to get people talking about and increasing condom use," said Dr. Eileen de Villa, Toronto's medical officer of health, in a news release. "This campaign uses a lighthearted and creative approach to promote positive sexual health as a part of good overall health in an engaging and fun way."

This year's line of condoms features four wrapper designs, including one that mimics TTC transfers and another proclaiming "Cover your lumber, Jack." The designs were originally unveiled in 2016 as part of a design contest and first distributed last year.

Condoms are one of the most effective ways to reduce the risk of sexually transmitted infections and unplanned pregnancies, the news release notes.

The agency distributes free condoms to 300 sites across the city, an initiative first launched in 1983. A city-branded version was launched in 2014 ahead of Toronto playing host to World Pride. The next year's line was an homage to the Pan Am Games.

Other North American cities, including Los Angeles, New York and Ottawa, have city-branded condom programs.

The web series was developed by communications agency The&Partnership, which offered its services as an in-kind donation.

Correction: An earlier version of this story incorrectly stated the year the wrapper design contest was launched. The story has been updated with the correct information.

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