News / Vancouver

Jenna Talackova launches ad for her ‘healthiest transformation’

Transgender pageant queen Jenna Talackova traded in her glitz and tiara for a more organic look at the unveiling of her new PETA ad on Thursday.

The first transgender woman to compete for the Miss Universe title wore a revealing bikini made entirely out of vegetables in an ad that she unveiled at the Davie Village rainbow crosswalk. The poster claims that her “healthiest transformation” was going vegan.

“I really care for animals, and I studied holistic nutrition so going vegan and adopting a healthy diet was just part of who I am,” said Talackova, 25. “When I was offered the chance to do something like this for a cause that is so dear to my heart, I jumped at it.”

The diet is not as hard as it seems, she said, and encourages her fans to go on a trial vegan diet to protect animals.

“I hope this (ad) just shines more awareness even though I’m in my birthday suit,” she added.

The Vancouver native also has a new reality show, Brave New Girls, airing Sundays on E!

Brave New Girls follows Talackova as she moves from Vancouver to Toronto to pursue her modeling career. The second episode airs this Sunday at 7 p.m. It will feature behind-the-scenes footage from her PETA photo shoot.

“I think the show is something that Canada needs … I think it’s really opening up the general public’s eyes to the LGBT community and myself and it’s kind of making it more socially acceptable.”

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