News / Victoria

Local software designer targets Harley Davidson owners

Imagine being able to figure out exactly why the engine light on your motorcycle is on, with the click of just a few buttons. That’s the kind of future local software designer Sven Resch envisions for bike owners.

With his app GaugeFace, motorbike owners can get a sense of what’s going on with their cars before bringing it into the shop. For now, the app only work with Harley's, but he hopes to expand across the bike market.

“In my mind, why do I have to take it to garage when the engine light comes on?” says Resch, CEO of Logicopolis Technology.

“My (app) does that, it tells you what’s wrong. If you’re apt to figure it out and you can clear the problem, you don’t have to go to garage to do things, and if you bring it into a Harley shop, you can feel confident that things are on the up and up.”

That’s just one of the functions of GaugeFace. The app, compatible with iPhones and iPads, is essentially a replacement for pricey aftermarket gauges that gives users a variety of displays. It includes a speedometre, tachometre, levels for engine temperature, a fuel gauge, gear indicator and indicator lights.

Resch says integrating all these features into one could save owners hundreds of dollars.

The software can be downloaded for free, and for $265 users can also purchase the hardware adapter, which connects the iPhone to a Harley-Davidson.

No one’s ever tried something like this before, he says.

“Apps now are usually general automotive, they just show speedometers,” he says. “I’m the one and only that integrates hardware with your iPhone.”

Resch’s adaptors sell online and at several Harley-Davidson dealers in North America and is also available through motorcycle dealers and after-market parts dealers in the U.S., Europe, Australia and Japan.

So far, he’s sold about 400 adaptors. He says it’s been hard marketing it to certain Harley Davidson owners who don’t like the idea of having all this technology on their bikes. But he’s hoping that’ll change.

“Some people don’t get it and still don’t ‘cause it’s just so different and it’s not traditional,” he says. “It’s really been popular more with the younger crowd, so what I’m finding is there’s a cross section of those that are techno savvy, that have an iPhone, are really into it, and they have a Harley Davidson.”

“I think that cross section will expand over time as the demographic of people buying Harleys slowly changes,” he says.

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