How Obama's Between Two Ferns success inspired Hillary Clinton's appearance
The president's 2014 showdown with Zach Galifianakis resulted in a surge of traffic to health insurance website.
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Ahead of next week's first presidential debate with Donald Trump, Hillary Clinton faced off with a large, rude man.
The resulting deadpan interrogation at the hands of Between Two Ferns host Zach Galifianakis has been a coveted Best Thing hit for the Democratic nominee, racking up more than two and half million views in less than 24 hours on YouTube alone.
However, something can only be the best thing online until the gold butt smuggler or video tour of conspicuous consumption comes along. After that, Clinton's team must hope her time betwixt two thickets pays off as well as her old boss's appearance did.
President Barack Obama endured several minutes of Galifianakis back in 2014 as his administration was trying to staunch the bleeding from the badly botched launch of its health insurance website.
Obama had already proven his comedic chops by that point, but his shrubbery session was an instant hit, especially with his own daughter.
"I wasn't familiar with this thing," the president told Ryan Seacrest in a radio interview. "But when I was at the dinner table with the girls and I said, 'Well today I did something with Zach. It's called Two Ferns, I think.' Malia was so excited.
"So I figured it was going to reach our target audience, which is a lot of young people," he added.
Did it ever!
In the days following the presidential roasting in the fern-ace, HealthCare.gov traffic shot up by 40 per cent.
Of course, since no such metric to measure a Clinton bounce from the bracken, she'll just have to savour the Best Thing moment between now and Monday's debate.