Toys R Us's likely liquidation will have a ripple effect
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NEW YORK — The likely liquidation of Toys R Us, the nation's largest independent toy seller, could add stress for the companies that make toys and games, and mean changes for the owners of the strip malls where most of its stores are.
Here's a look.
WHAT HAPPENS TO TOY MAKERS?
Toy companies, both big and small, will lose a place to test new toys. Toys R Us was a launchpad for emerging trends and toys, such as ZhuZhu Pets, which were the must-have holiday toy in 2008.
"Toys R Us was known as an incubator," said Jim Silver, editor-in-chief of toy review site TTPM.com.
The toy makers will also have to find new places to sell their goods. The bigger toy makers — Hasbro and Mattel — will likely hurt at first, but then find their footing at Walmart, Target and Amazon, says Richard Gottlieb, a consultant at Global Toy Experts.
Toys R Us accounts for about 11
But smaller toy companies will have a harder time. Silver believes they will be hurt more than Mattel Inc. and Hasbro Inc. since Toys R Us could account for up to 40
WHAT HAPPENS TO THE REAL ESTATE?
Real estate executives offer different opinions on whether landlords can easily fill the holes at the strip
Given the chain's issues, the closings aren't a shock to landlords, and they've already been trying to line up possible tenants to replace Toys R Us over the past few months, said Katy Welsh, a senior
Welsh says she's been working with a number of companies like Glowzone, an entertainment park, and Lucky Markets, which offers beer tastings in its stores, which would be interested in taking some of the spaces nationwide.
"You have to look at this as an opportunity to reposition that store," she said.
But Suzanne Mulvee, director of research for CoStar, a real estate research firm, says that 51
"The sweet spot seems to be boxes that are under 25,000 square feet, " she says.
WHAT HAPPENS TO THE BRAND?
Toys R Us, as a well-known and long-lasting brand, may yet have a future — the company even quoted its classic jingle in its bankruptcy filings. And other seemingly dead retailers have a way of coming back to life.
American Apparel, which closed all its stores last year after filing for bankruptcy, was revived by another company as an online-only clothing store. FAO Schwarz, which Toys R Us once owned, is opening shops inside department stores in the U.S. and China. And Sharper Image, which also shut its stores, now sells gadgets online and opened a New York pop-up shop during the holidays last year.