I got to chat with Bill Hardy last week during his cross-country tour in support of the Australian wines that bear his family name.
A true living legend; the fifth generation winemaker turned brand ambassador has become almost as iconic in Aussie wine circles as his great great grandfather Thomas Hardy.
With competition from exotic upstarts like Argentina and an economy that has consumers buying below their preferred palate level; Down Under is feeling the heat.
Mr. Hardy’s strategy to slow the Aussie exodus is to play his family history card: One that illustrates how years of making consistent wines from many different price points always gives the customer an option called Hardy.
I enter the Nottage Hill line as evidence. The 2006 Shiraz ($13.45 - $ 14.99) is balanced right down the middle with soft red fruit and a light spine of pepper that makes for a perfect everyday wine as well as a barbecue buddy for grilled meats.
The Stamp Series may be even better known. The 2008 Riesling Gewurztraminer ($9.95 - $11.99) is a unique citrusy mix of sweet green fruit and spice that’s a refreshing match with salads, fruit, soft cheeses and, yes, Chinese food.
Prices reflect the range across the country. Some products may not be available in all provinces.
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