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Wine, dine and win by Instagramming your bottle of Masi Agricola

Masi Agricola begins it celebration of the 50th anniversary of Campofiorin with an Instagram contest.


If someone gives you the stink eye for taking a photo of your meal, tell them you’re trying to turn food porn into prizes.

Masi Agricola, one of Italy’s perennial producers in the Vento region, begins it celebration of the 50th anniversary of Campofiorin ($19.49 -$20.95), its flagship red blend, with an Instagram contest.

Just snap a shot of something edible inspired by the wine and post it with the hashtag #Campofiorin50. You might wind up with a magnum of Campo and your image published in an up-coming cookbook.

First released in 1964, Campofiorin is made from a ripasso-style technique originated by Masi that sees fresh vinified juice from Valpolicella re-fermented along with grapes that have been slightly dried.

The current 2012 vintage is a rich, but very accessible, wine with universal appeal that has, to quote Masi on its food-friendliness, “versatility that inspires experimentation.”

Prices reflect the range across the country. Some products may not be available in all provinces.