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Meet the man behind the Ottawa Senators' off-ice entertainment

If you’ve ever been to an Ottawa Senators game, you know there’s as much entertainment off the ice as there is on. From dancing, musical performances and trivia to Sensquatches and hot dogs being shot out of a cannon, there’s always something going on in the stands during a game.

The man responsible for that is Glen Gower, director of game entertainment for the Ottawa Senators. He oversees it all — music, pre-produced videos, the national anthem, mascots, contests and promotions.

It’s a tall order, especially this season, with rumours swirling about fan boycotts over the lockout. With that in mind, Gower says he and his team are working overtime to make sure the people in the stands get the most bang for their buck.

“Any game, any season, we want to make sure that our fans have a good time when they come here, but it was extra important this time to make sure that we were going to every length and using every tool to make sure that we were welcoming our fans back the right way.”

Shortened season or not, ensuring there’s a wide variety of entertainment between plays and periods is one of Gower’s biggest challenges.

“We’re always trying to find a fresh way to present all of the different promotions,” he says.

Of course, some of the most entertaining in-house promotions at Sens games involve fans playing for prizes or making an appearance on the big screen.

If you’ve always wondered how to go about capturing your 15 minutes of fame at Scotiabank Place, Gower offers up some advice for getting spotted by the promotions team or Sens Squad, no matter what level your seats are in.

“When they’re looking for participants and contestants, they’re looking for people who are decked out head to toe in Sens gear. They’re looking for people who are cheering loud and proud for the Sens,” he says.


•    Use the hashtag #BellHDScreen on Twitter anytime you’re at a Sens game to see your message on the video scoreboard.

•    The Ottawa Senators are in action Thursday at 7:30 p.m. against the Carolina Hurricanes. For tickets, visit

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